About NbetweeN
NbetweeN, LLC — Bridging the gap between where you are and what you want.
Land Development • Development Strategy • Entitlements • Problem Solving • Business Advisory
NbetweeN is built around the work John Moore and the companies he has led have done for decades: turning land, ideas, opportunities, and difficult situations into workable strategies. The work often begins before there is a clear category for it — somewhere between an asset and its potential, a problem and its solution, or a goal and the next practical step.
A long view
More than 40 years in development
John Moore entered real estate development on July 14, 1984 with Max Johnson Properties. During the 1980s he became involved with American Mini Storage, which developed self-storage facilities throughout the Atlanta market and became one of the larger self-storage developers in the Atlanta area, much of it financed through the savings-and-loan industry.
At the same time, his work expanded into residential development and creating building lots for tract-home builders. That combination — seeing the land, understanding the structure, and knowing how a project must move through the real world — has remained at the center of his work.
Atlanta
Atlanta development experience
John’s projects have reached across 11 counties in greater Atlanta, collectively involving more than 3,000 residential building lots. Representative work includes Creekside Golf & Country Club in Paulding County, Georgia — a substantial residential and golf community in the Dallas/Hiram area.
He was also involved in the annexation and development planning for the City of Dallas expansion, involving more than 1,200 potential residential building lots into the City of Dallas, Georgia. At Legacy Park in Kennesaw, Georgia, the work connected neighborhoods, recreation, amenities, and open space within one of the major master-planned residential communities in the area.
During the 1990s, John served as Land Acquisition and Zoning Manager for Bock Homes. He identified development opportunities, negotiated land acquisitions, worked through zoning and entitlements, and positioned properties for residential development. His broader experience includes residential lot development with tract-home builders and development partners.
Built in place
Acworth & Kennesaw commercial development
John participated in the design and development of two distinctive office buildings that became recognizable local landmarks and served as his offices. One was in the renewed downtown Acworth area, part of the architectural character of the revitalized downtown district. The other was on Kennesaw West Road, designed and developed as a distinctive professional office property and presently owned and occupied by MRP Design Group.
He also participated in the design and construction of other commercial properties, including award-winning office buildings in the Kennesaw area.
Beyond Atlanta
Resort and destination development
Lake Haven Resort, Tennessee
John participated in the planning and design of an ongoing resort development concept, including the overall vision for the property and how land, accommodations, amenities, infrastructure, and the resort experience work together.
A wider geography
Baja California Sur, Mexico
John’s current focus is the Pacific corridor surrounding Cerritos, El Pescadero, and Todos Santos — an area roughly four miles wide and ten miles long. The region combines beach, surf, desert, agricultural land, tourism, residential growth, resort development, and the character of Todos Santos and El Pescadero.
Work in the region includes land planning, residential communities, resort concepts, housing strategies, development partnerships, infrastructure planning, project positioning, investment strategy, sales strategy, and long-term land planning.
Related ventures include Emerge Baja and Only MX.
Place shapes the work
St. Croix, U.S. Virgin Islands
In the early 1990s, John and Angie served as caretakers for Monsignor James F. Kelly in St. Croix. They designed and constructed one of their signature personal residences in Cotton Valley, later featured on House Hunters International.
The St. Croix experience helped shape a development philosophy: land, architecture, lifestyle, community, and the natural environment work best when considered together.
Repositioning value
St. George Island, Florida
John’s work on St. George Island included property renovation and repositioning — recognizing value in existing properties and finding practical ways to improve their usefulness, appearance, positioning, and long-term value.
That same perspective carries into new opportunities: sometimes the most useful work is not starting over, but seeing an existing property clearly and giving it a better path.
From ground to home
Design and building
John and Angie Moore have personally designed and built four homes together. That experience gives John a view of development from raw land through zoning, infrastructure, building lots, architecture, and construction to living in the finished product.
Relationships across borders
International experience
John’s business and development activities have reached approximately nine countries:
International work makes the importance of relationships, culture, government, local knowledge, capital, logistics, patience, and adaptability impossible to overlook.
Work with purpose
Church development strategy — Mission Forge Strategies
Mission • Property • Planning • Development • Stewardship
Mission Forge Strategies assists churches with the intersection of mission, property, planning, development, and stewardship. It helps leadership teams evaluate expansion decisions, zoning issues, building needs, surplus property, redevelopment opportunities, financial pressures, and strategic questions about how their land can best be used — from both a ministry and real-estate perspective.
Mission Forge Strategies has served approximately two dozen church clients across the United States, including organizations in Georgia, Ohio, Tennessee, North Carolina, South Carolina, Oregon, Texas, and Minnesota.
Service beyond the transaction
Nonprofit strategy — Perspective
Perspective
Perspective assists nonprofit organizations with strategic thinking, organizational challenges, development planning, and difficult projects, including organizations working with orphanages and vulnerable children.
The Least of These
The Least of These is a foundation-oriented structure helping support people and organizations serving children in difficult circumstances.
The idea at the center
Our philosophy — there is almost always an “in between”
Most projects do not fail because there is no opportunity. They become stuck because something stands between the present situation and the desired outcome: capital, zoning, infrastructure, a lender, a builder, a partner, government, ownership, a difficult piece of property, a complicated business problem, a bad plan, no plan, or simply not knowing what comes next.
Where are you? And what do you want?
Those are the two questions that create a useful starting point. Then we work on everything that lies in between.
The founder
John Moore — Founder
John Moore has worked in real estate development, land planning, acquisition, zoning, business development, and strategic problem-solving since 1984. His career spans self-storage development, residential communities, master-planned developments, golf communities, commercial projects, resort planning, international business, church development strategy, nonprofit consulting, and entrepreneurial ventures.
His development activity across 11 metro-Atlanta counties has involved more than 3,000 residential building lots. His architectural footprint in Acworth and Kennesaw includes two recognizable office buildings.
Today, John is focused on projects requiring more than simply buying land or constructing buildings. John and his wife Angie Moore have been married for 45 years. They have two married children and three grandchildren. Their Christian faith is central to their family life, and they are active in their local church and in mission and ministry work in the United States and internationally.
For John, development is ultimately about recognizing potential in land, businesses, organizations, projects, and people — and finding a practical way to move from where they are to what they want.